You may have tried all of the traditional ways to generate real estate leads. You’ve worked your warm market to the point your family ducks when they see you coming. Your neighbors have bought new curtains so you can’t see if they’re home or not. You need new leads, and you need them soon. So what can you do? Here are some clever ways to generate new leads, and get your family back to the Sunday dinner table.
First, take advantage of the power of the internet. You can have some fun, and educate people at the same time. It might be thanks to a blog you write regularly, or a YouTube channel in which you host DIY or staging tips. This is your chance to be creative and make yourself memorable. It also allows you to create value in the marketplace. Try to backlink your videos to your website, so you’re driving traffic back to your page.
There is always using social media sites like Facebook, Twitter, and Instagram. Just being able to post fun things gives you and your business dimension. Plus, you can offer to answer simple questions for people who are confused by real estate. Here’s where you can link and backlink several ways. A Tweet This or a Share to Facebook button on your blog makes it easy for people to share what you have to say. Then, include follow buttons on your pages for people to be able to read more.
You can run these internet options along with other lead generating ideas, too. That way you can reach as many people as possible. Finding people and meeting their needs where they are are two keys to any successful campaign.
Some leads come from traditional methods, like handing out business cards in the elevator, or offering brochures at a trade show. That face-to-face meeting can go a long ways, even in the digital world. It helps build trust, and when dealing with something huge like a house sale, you need trust.
There’s always sending out postcards to residents in your area. You never know who will get the mail and see your card on the same day they receive a job transfer. If you can partner with some local businesses, you may be able to give away free food. A coupon for a free sandwich at a local shop will certainly make you memorable!
Throw a block party or a barbecue, and invite everyone in the area. Use this time to get to know each other, and have materials ready to hand out, too. It’s a fun and relaxed way to generate leads.
Whatever you choose to do, include a way for a potential buyer to reach you. You can do that by having them click a link for more information. Or, you might ask them to visit your booth at a trade show to meet you in person. Remember – you are in the business of buying and selling things. Your customers should know that.